Which of the following statements about qualitative methods is true?

Qualitative methods are characterized by their focus on collecting rich, descriptive data rather than relying solely on numerical analysis. This approach enables researchers to explore complex social phenomena in depth, capturing the nuances and context of human experiences. Through methods such as interviews, focus groups, and open-ended surveys, qualitative researchers gather detailed insights that reveal the meanings behind people's behaviors, thoughts, and interactions.

This emphasis on depth and detail allows for a more comprehensive understanding of social dynamics, motivations, and cultural contexts, which is a key strength of qualitative research. It contrasts significantly with quantitative methods, which prioritize numerical data and statistical analysis to identify patterns or test theories. The inherent subjectivity in qualitative research, while recognized, does not equate to a dismissal of rigor; instead, it is acknowledged as part of the research process, facilitating deeper engagement with the subject matter.